PR & Brand Management
With a specialization in reverse-engineering niche brand identities, JMC set the stage for Ola Ali to crossover from music artist manager to industry thought leader. We helped Ali harness the fullness of his operational superpowers as he worked to develop the fast-growing record label, Only The Family. JMC crafted unique brand messaging that resonated with music’s gatekeepers. And now, in addition to being offered a seat at the table to lend his expertise to creative projects, he claims a spot as one of Billboard’s 2022 R&B/Hip-Hop Power Players. JMC propelled Ali forward using high-impact media relationships to secure earned media coverage through AfroTech, Chicago Tribune, and Hits Daily Double.